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1 Google/Kantar TNS, “Path to Purchase Study”, March 2017, Japan, n=1800+ respondents.
2 Google/Heart+Mind Strategies, “Getting Things Done on Mobile,” Feb. 2018, Japan, n=704 A18+ smartphone users.
3 Google Research, Jan. 2018. Webpagetest.org sampled 11M global mWeb domains loaded using a globally representative 4G connection.
