Masters of Mobile: Australia and New Zealand Report
1 “Path to Purchase Study,” March 2017, IN, AU, NZ, JP, KR, CN, TW, KR, SG, TH, VN, MY, ID, PH, n=26,000+ respondents.
2 Google/Heart+Mind Strategies, “Getting Things Done on Mobile,” Feb. 2018, AU, JP, n=1409, A18+ smartphone users in Australia and Japan.
3 Google Research, Jan. 2018. Webpagetest.org sampled 11M global mWeb domains loaded using a globally representative 4G connection.