In the final installment of our series of insights on Asia’s gaming market — commissioned and organized with Niko Partners — we explore the region’s top-grossing mobile games and genres in the first half of 2020 to understand how evolving player preferences, culture, and game developers have uniquely shaped the landscape of each country.
For the win: Breaking down the preferences of Asia’s mobile gamers
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Rohini BhushanMarketing Manager, Apps and Games, Google APAC
1 Google/Niko Partners, “Level Up: A Guide to Succeed in Asia’s $70B Gaming Market,” June 2020.