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Asia, Australia & New Zealand

Level up: A guide to succeed in Asia’s $70B gaming market

Home to 1.5 billion gamers, Asia is the fastest growing gaming region in the world with endless opportunities for game developers, marketers and strategists. Explore this collection, featuring insights from “Level Up: A Guide to Succeed in Asia’s $70B Gaming Market,” a 4-part report co-published by Google and Niko Partners, that spotlights new developments, intriguing trends, and untapped markets on the rise in this vibrant and ever-evolving region.