Play like a girl: Key ways to engage one of Asia’s fastest growing gaming audiences

Rohini Bhushan / June 2020

In the past five years, the profile of a “typical gamer” in Asia has been totally transformed. As the number of genres increases and storylines become more inclusive, more and more female gamers are getting in on the action.

Check out highlights from the first installment in our new series of insights on Asia’s gaming market, commissioned and organized in partnership with Niko Partners, to understand the evolving landscape and uncover new ways to engage the growing audience of female gamers.

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