Gaming in Vietnam is a growing phenomenon, as demonstrated by the large play time increases in the past 18 months, the high expectation for future growth, and the young average age of gamers.1
Vietnam’s players skew young, with most under 35
Gaming engagement in Vietnam has increased across the board, and further growth is expected on all platforms.
Vietnam’s gaming market has been growing across all platforms since the start of 2020
Given that Vietnam’s players skew younger, and are therefore likely to have less disposable income but more time to play, developers should build reward systems that cater to this demographic.