Should all marketing be performance marketing?
Host
Aditya Swamy, Director of Agency Partnerships and Create with Google, Google India
Guests
Prasad Shejale, Founder and CEO, Logicserve Digital
Pallav Jain, Co-CEO, Performics
Published
October 2020Share this page
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Should all marketing be performance marketing?
October 2020While many have looked at automation as a threat, in India, the real threat comes from ignoring automation. In this video, Prasad Shejale — founder and CEO of Logicserve Digital and Pallav Jain — co-CEO of Performics join Google India’s Aditya Swamy — director of agency partnerships and Create with Google, to talk about how digital marketing has evolved in 2020. Through this fireside chat, they address the tension between search and e-commerce, bust the myths around automation, and discuss the importance of performance marketing in an uncertain and ever-changing landscape.
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