Getting personal: Ira Noviarti, President Director of Unilever Indonesia, explains what brands and young leaders should focus on
Guest
Brand
Published
July 2021Share this page
Getting personal: Ira Noviarti, President Director of Unilever Indonesia, explains what brands and young leaders should focus on
July 2021Meet Ira Noviarti, President Director of Unilever Indonesia. Ira shared how her marketing principle has remained the same throughout her career: understand consumer behavior and translate those insights into product solutions. But she’s seeing a big shift in how her team reaches potential customers, with digital platforms like YouTube playing a massive role.
Come hear Ira’s advice on how younger generations can transform their strengths into superpowers to focus their mind and how leaders can remain agile to stay ahead.
I believe that in order for the leader to stay relevant, you need to actually continuously adapt and reinvent yourself and be agile because the situation is actually forever changing.
Hello, my name is Ira Noviarti, and I'm the President Director of Unilever Indonesia.
I would love to be an interior designer because I love everything that actually relates to design or fashion.
I'm seeing that the marketing principle itself is staying the same. It's really about understanding the insight of the consumers and translating that insight into product solutions or service to our consumers. So, the principles stay the same. We have more than 500,000 customers that we are serving every day. And digital itself is enabling us to create the transactions without having to physically visit them. What is changing is the way or how we are actually really delivering that solutions to the consumers, and how the consumers is actually being made aware about the product or the service itself. So if in the past, we are using mass media like TV for example, or radio for example, but today, consumers in terms of exposure to media is completely different. Digital is actually playing a massive role for sure. And within digital itself, they're accessing many different platforms, whether that's YouTube or any other platform that they choose to do. So I think that itself is changing the way we actually serve them or communicate to them. But the principle itself is actually staying the same.
I believe that acknowledging what they're strong at and what they're actually passionate about would actually enable them to actually succeed in whatever the space they actually choose to do or whatever the role that they are actually choosing to do. And just focusing on the strengths that they have and make that strength a super power for them would actually help them really focus on what really matters. Because often, they've kind of been distracted with a lot of questions in their mind. Can I do it? Am I able to do it? Can I actually do this by myself without actually depending? So I think there is a lot of conflicting questions in their mind.
I believe that in order for the leader to stay relevant, you need to actually continuously adapt and reinvent yourself and be agile because the situation is actually forever changing.
Others are viewing
Marketers who view this are also viewing
-
ArticleArticle
About Think with Google
-
VideoVideo
Getting personal: Ganesan Ampalavanar, President Director of Nestlé Indonesia, on preparing for an unknown future
Watch now -
VideoVideo
Getting personal: Connie Ang, President Director of Danone Specialized Nutrition Indonesia, explains the challenges women face during the pandemic
Watch now -
ArticleArticle
3 ways you can work smarter, not harder, and drive results with AI in marketing
-
VideoVideo
One Minute With: Jamshed Wadia, Intel’s director of marketing experiences, on machine learning and human biases
Watch now -
ReportReport
2020 Year in Search Indonesia – Looking back to move your business forward
-
ArticleArticle
Ready, set, sell: How to win the marathon of peak shopping moments and sustain profits
-
InfographicInfographic
‘Tis the season to shop: Indonesia