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1 Google/Kantar TNS, “Path to Purchase Study,” N, AU, NZ, JP, KR, CN, TW, KR, SG, TH, VN, MY, ID, PH, March 2017, n=26,000+ respondents.
2 Google Research, Jan. 2018. Webpagetest.org sampled 11M global mWeb domains loaded using a globally representative 4G connection.
