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1 Google/Kantar TNS, “Path to Purchase Study,” March 2017, India, n=1500 respondents.
2 comScore, “Cross-Platform Future in Focus,” March 2017, U.S., Total audience.
3 comScore Mobile Metrix, May 2017, India.
4 comScore Mobile Metrix, June 2017, U.S., Age 18+.
5 Google Research, Jan. 2018. Webpagetest.org sampled 11M global mWeb domains loaded using a globally representative 4G connection.
