It used to be just one channel. Now, more than 8 in 10 APAC shoppers use three or more channels such as search, video, and social media to shop during peak sales and holiday moments.1 And your job as a marketer has become more complex.
No longer can you focus your marketing on a single channel or a particular stage in the purchase journey. To do so means losing out on potential customers and the next highest ROI conversion that could’ve come from a channel you hadn’t considered.
But savvy marketers have found a key to success: pairing the AI-powered Performance Max with existing campaigns like Search to supercharge results and drive incremental gains.
With a single Performance Max campaign, you can engage your most valuable customers — new and existing — across all of Google's channels, including YouTube, Display, Gmail, and Maps, and throughout the marketing funnel.
Once you share your campaign goals and creative assets in Performance Max, it uses Google AI to do everything from optimize budget to performance, based on your conversion goals such as sales or leads. It also generates real-time audience insights, and creative formats customized to the various ad channels. The result is an 18% uplift in conversions, at the same cost per acquisition.2
Already, leading brands in APAC have found success with the cross-channel AI marketing solution. They’ve used Performance Max in combination with other campaigns like AI-powered Search to achieve various goals, from getting high-quality leads to growing sales. Here, we spotlight three brands and their success formulas.
With broad match, Isuzu was able to show up on all new and unexpected Search queries from people who were likely to buy a car. And Performance Max increased the number of qualified leads by using Google AI to find untapped lead opportunities across all of Google’s channels.
To further fuel these AI-driven campaigns with high-quality data, Isuzu used enhanced conversions for leads to integrate its first-party conversion data. With a more comprehensive set of conversion data, the AI-powered campaigns were able to drive a 67% increase in qualified leads and a 49% decrease in cost per qualified lead.
The high level of efficiency WeLend achieved in reaching and acquiring new customers would not have been possible with manual optimization. What it did was upload its unique customer insights into Customer Match lists. With these audience signals, Performance Max was able to optimize for new customers — identified based on its most valuable existing customers — and engage them with creatives tailored to whichever channels they were on.
In Vietnam, Samsung’s Performance Max campaign drove a 3.3X increase in monthly revenue, year over year, at a comparable return on ad spend. The AI-powered optimization also allowed local teams to rededicate time, which would otherwise have been spent on manual ad optimization, to higher-value strategy work.
If you have yet to make the most of Performance Max, now’s the time. Turn the key on this AI-powered cross-channel marketing solution and have it drive profitable growth across the funnel for your business today.