Smart Shopping with Sephora: How the beauty retailer put automation to the test to unlock revenue growth
SeriesExperiment with Google Ads
In the course of the last 5 years, we’ve observed a growing number of shoppers turning to online platforms to discover, search and purchase the right products that match their needs. However, with the changing dynamics of consumer behavior, marketers are experiencing more complexities when creating personalized experiences across multiple touchpoints in their ad campaigns. What remains constant is their goals: To reach potential customers with the right message at the right time.
Watch Sephora’s Shyam Sandilya, director, channels and marketing technology as he discusses with his colleague, Thao Pham Thi Phuong, manager, performance marketing on how the online beauty retailer put automation to the test in their Smart Shopping campaign experiment to get the reach, messaging and timing trifecta right.