Sources (9)

1 NRF, 2017 Retail Holiday Planning Playbook

2 Google/ Ipsos, Omnichannel Holiday Study, Nov 2017 - Jan 2018, US, Holiday shoppers 18+ who shopped in 10 previous 48 hours n=5945.

3 Ipsos survey, commissioned by IPG Mediabrands - IPG Mediabrands 'Retail Buying Study' (June 2018)

4 Google Data, Aggregated, anonymised store traffic from a sample of U.S. users that have turned on location history, U.S., Nov.-Dec. 2015 and 2016.

5 Google Data, U.S., Nov.-Dec. 2016.

6 Google Analytics, Aggregated, Anonymised Data, US Retailers, Q1 2016

7 Google/Ipsos Holiday Shopping Study, US. n=5944 Holiday Shoppers 18+.

8 Google/Purchased Digital Diary: How Consumers Solve Their Needs in the Moment, May 2016.

9 Google/Ipsos, "Post-Holiday Shopping Intentions Study—Total Shoppers Report," base: U.S, 2 holiday shoppers, n=1,500, Jan. 2016.