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'Tis the season to shop in APAC — 2018

When it comes to holiday shopping, consumers across APAC turn to Google for the latest trends and inspiration. They look up store hours, watch product review videos, and even purchase gifts directly through mobile apps. With multiple properties reaching over a billion users, Google has become a trusted companion when it comes to holiday shopping. Here, we dive into the top search terms to uncover APAC’s holiday shopping habits.