Shoppers in Singapore may be value-driven but that they're also open to discovering new products and deals, giving marketers plenty of opportunities to engage with them. Take a closer look at how and what Singaporeans will be searching for this shopping season.
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1 Selected top shopping-related topics searched on Google.com toward the end of the year, in no particular order.
2 Internal Google Data.
3 Consumer Barometer.
4 Google Trends (based on top 25 search terms in the pre-Black Friday period 2017).
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