Christmas, the biggest shopping season of the year, and e-commerce festivals like Black Friday and Cyber Monday spur the retail binge in the Philippines. This makes it the perfect time for consumers to scout out deals or finally buy those big-budget items. Take a peek at how Filipinos will be searching and what they’ll be searching for this upcoming shopping season.
1 Most searched shopping-related queries on Google.com in the run-up to key shopping events; Black Friday searches here.
2 Consumer Barometer.
3 Google Christmas Survey, 2018.
4 Google Trends (PH; 10/26/17—12/30/17; Shopping Web Search).
5 Google Christmas Survey, 2018.
6 Google Trends (PH; “Toy;” 2015—17; Shopping Web Search).
7 Google Trends (PH; “Shoes;” 10/26/17—12/30/17; Shopping Web Search).
8 Internal Waze Data.
9 Google Christmas Survey, 2018.
