Shoppers in Hong Kong are busy scouting out deals during the holiday season, which gives marketers plenty of opportunities to engage with consumers. Take a closer look at how Hong Kongers are searching and what they’re searching for this shopping season.
‘Tis the season to shop: Hong Kong
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1 Google / Ipsos, Smarter Digital City 2.0 research, 2018.
2 Google Data, Brand queries by device, 2017.
3 Google Trends (HK; “Christmas Gifts”; last five years).
4 Think with Google “Consumer Trends Shaping the Future Today: Shoppingmas.”
5 Google Data, HK 2015-2017.
6 Google Trends (HK, “Black Friday”; last 3 years).
7 Google Data, Hong Kong, queries related to Single’s Day break down by brand and generic.
8 Google Data, HK Apparel Category, Oct.-Dec. 2017.
9 Google Data, HK Apparel Category, Oct.-Dec. 2017.
10 Google Data, HK Cooking Category, Nov.-Dec. 2017.