With e-commerce festivals and gift exchanges galore, Japan sees a spike in shopping searches and household spending during the lead up to New Year's. Here we take a closer look at how people in Japan are searching and, more importantly, what they’re searching for this season.
‘Tis the season to shop: Japan
Yuji Toyokawa / October 2018
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Yuji ToyokawaData Architect, Google Japan
1 Average household spending trend (Data from Japanese government).
2 % of selected top shopping-related searches on Google.com in key shopping season.
3 Google Trends (JP; 2016-2017; Shopping Web Search).
4 Google Trends (JP; “アウトレット” vs ‘価格’; last five years; Shopping Web Search).
5 Google Trends (JP; “福袋”; Nov.–Dec. 2017; Shopping Web Search).