The autumn months of October and November are peak shopping season in India as Diwali, Dussehra, Navratri, and Dhanteras spur the festive retail shopping. The ideal time for consumers to scout out impulse deals, consumers are also taking the opportunity to finally buy those big-budget items they've been planning for all year long. Take a closer look at how Indians are searching and what they're searching for this shopping season.
‘Tis the season to shop: India
1 Selected top shopping-related searchs on Google.com in key shopping season, in no particular order.
2 Internal Google Data; growth in this period as compared to the rest of the year.
3 YoY growth in 2017 over 2016 for the defineid period; Google Trends (IN; Rising Terms; Sept-Oct 2017); Google Trends (IN; "Diwali Dress"; Top Terms; Sep-Oct 2017; Shopping Web Search).
4 Internal Google Data (IN; Sep-Oct 2017).
5 Google Trends (IN; Top Terms; "Shoes"; Sept-Oct 2017, Shopping Web Search).
6 Internal Google Data (IN; Sep-Oct 2017).
7 Google Search Data (Jan-Dec 2017).
8 Internal Google Data (IN; Sep-Oct 2017).