This year, we accepted that the world as we knew it had been altered. We adapted to the idea of constant flux and recurring disruptions. We began taking slow, steady steps toward moving on and healing.
And in a sea of ceaseless changes, we kept searching. Every day, people all over the world turn to the search bar to satisfy their curiosities and to deepen their knowledge. Collectively, these searches paint a picture that gives us unique insight into what people really care about.
Understanding consumers is the foundation of every marketer’s role. But how do you begin making sense of the billions of searches that happen every year? Our Year in Search report uses search data to identify the top five consumer trends that will help guide your marketing strategy into the next year.
In 2021, digital became mainstream, helping people bridge physical distances. As the ripple effects of the pandemic continue to compound challenges across APAC, everything we once knew about our customers and their behaviors must be reexamined. From newfound priorities to increasing expectations of brand accountability, this new consumer climate is uncharted territory.
So, let’s learn from 2021 — because we need to look back in order to move forward.
From marketers to marketers.
From us to you
