If 2020 was the year everything changed, 2021 was the year Australians and New Zealanders came to accept that change, and realised that the world at large has been permanently altered.
We adapted to the realities of recurring disruptions, began taking steps towards healing - and through it all, we kept searching. Every day, people all over the world turned to the Google search bar to satisfy their curiosities, and deepen their knowledge. Collectively, these searches paint a picture of what really mattered to people in 2021.
As the world changes, what matters to people is changing too. And that presents us with a great opportunity to show up, and be helpful. The Year in Search report can help you understand the top five consumer trends to shape your marketing strategy over the next year. So, let’s learn from 2021 — because we need to look back in order to move forward.
Take a deep dive into each of the five consumer trends, complete with marketing implications to help guide your strategy: