Growing up with YouTube in Malaysia

December 2018

Malaysians progress through life at their own pace, moving between key stages that bring fundamental changes to their lifestyles, behaviors, and mindsets. Those life stages also impact how they watch YouTube.

In partnership with Kantar TNS, we studied Malaysians across four distinct life stages — single professionals, couples with no children, couples with young children, and couples with older children — to see how their viewing habits evolve:

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