YouTube is the first place digital Hong Kongers turn for the video content they love and can’t find elsewhere. Whether they’re looking for entertainment or product information or to learn something new and interesting, their leading destination is YouTube. This makes YouTube a powerful platform for brands to engage with their consumers in the moments that matter to them. How can your brand reach this growing audience?
YouTube is Hong Kong’s leading destination for online video
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1 Google/Ipsos, 2018 Hong Kong YouTube Profiling Study, representative n=2000 Hong Kong Netizen age 16-54 years old
2 Google/Ipsos, 2016 Hong Kong Video Ad Impact Study, representative n=1611 Hong Kong Netizen age 16-54 years old