The road to 2025: Preparing for tomorrow’s auto industry today

Al-Karim Awadia / September 2019

The automotive industry is on the brink of a tipping point. With digital innovation and new consumer priorities reshaping old methods, the industry stands to change more in the next five years than it has in the last 50. Now is the time for auto companies to start asking themselves what their businesses will do differently to keep up. To help answer this question, Google looked into the trends shaping auto between now and 2025.

Al-Karim Awadia, Head of Automotive at Google, is no stranger to disruption. Here, he draws on his experience leading automotive tech to address what’s shaping the industry today.

Here is what’s around the corner in the next five years.

Some key takeaways from this video:

[5:45] The tipping point of digital change: Al-Karim Awadia defines the “tipping point” of digital change. He explores which industries have already passed it, and where auto is in that journey.

[8:30] Four macro trends to keep in mind: Learn about the four macroeconomic trends in auto that stand to see the most rapid growth.

[12:59] Other key trends to watch: Awadia walks through three more trends that impact the road to 2025 — from the shift in model mix to dealer consolidation — and why OEMs are starting to think more like data companies.

[17:44] How to ensure success: Tips to get your business prepared for the fundamental changes ahead, and how to play a role in shaping the future.

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