Each month, the Global Market Insights team analyses data sets of billions of recent search queries and consumer behaviours to develop a deep understanding of key market trends.
In 2022, retailers kicked off holiday shopping deals as early as October and offered an abundance of cost-saving moments through to the end of the year. With so many promotions happening, making decisions about how, when, and where to shop left consumers feeling unsure about whether or not a sale price was actually a good deal.
A big takeaway for brands — all year around — is to optimise advertising by clearly communicating the best deals (for example, the lowest prices of the season) to attract confident deal seekers and budget shoppers who are ready to buy.
Explore the holiday shopping takeaways for marketers to optimise your strategy in 2023.