Keep learning from home with our collection of background reading and in-depth information on all subjects covered in the Learn From Home video sessions. From Smart Bidding to customer lifetime value and keyword coverage, browse this page for industry perspectives and success stories on the topics you care most about.
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Background reading and success stories
Learn more about Smart Bidding and how to match it with your business goals.
Discover how one company drove performance with Google Display.
Whether you’re trying to reach new customers, maximise conversions, or lower costs, there are a range of automated tools available to fit your needs. The key is to make them work for you.
No single measurement tool can perfectly capture all media-exposure, conversion, and sales data. To be successful, you’ll need to use a blended approach to measuring media impact across channels. Find out more about the three tools for measuring media impact.
Even before the coronavirus outbreak, one successful approach for many businesses has been to explore the role of machine learning and automation. Here are four ways you can make the most of them.
