50% of B2B search queries are made on smartphones, and BCG expects that figure to grow to 70% by 2020. Appears In How mobile is reshaping the B2B landscape for growth Related Content Smarter with data: Using cloud technology to turn data streams into results Measuring for growth: How leading marketers are shifting strategy with 3 key trends Micro-Moments Now: Why you should be the adviser consumers are searching for Related Data 60% of smartphone users have contacted a business directly using the search results (e.g., “click to call” option). 59% of shoppers surveyed say that being able to shop on mobile is important when deciding which brand or retailer to buy from. Mobile searches for “best place to buy” have grown by over 70% in the past two years (e.g., “best place to buy glasses online,” “best place to buy a mattress,” and “best place to buy tires”). Mobile searches for “best laptop(s) for ___” have grown by over 100% in the past two years (e.g., “best laptops for college,” “best laptops for seniors,” and “beast laptops for gaming”). Mobile searches for “best ___ earbuds” have grown by over 130% in the past two years (e.g., “best true wireless earbuds,” “best bluetooth earbuds,” and “best noise cancelling earbuds”). Mobile searches containing “not working” have grown by over 65% in the past two years (e.g., “touch id not working,” “ac not working,” and “why is hulu not working”).
