90% of smartphone users say they aren't absolutely sure of the specific brand they want to buy when they begin shopping. Appears In How shoppers get inspiration: Consumer search trends in I-need-some-ideas moments Related Data Searches for "best" have shown higher growth among low-consideration products than high-consideration products over the past two years. In the past two years, mobile searches for "product reviews" have grown over 35%. Search interest in "open now" has tripled in the past two years. We've seen 1.5X more mobile searches ending with "to avoid" in the past two years. "Is ____ worth it" has seen over 80% growth on mobile search in the past two years. Mobile searches for "____ brands" jumped during the 2016 holiday season and are still rising. Some examples: "men's watch brands" (+70%), "best purse brands" (+140%), "makeup brands" (+150%).