90% of smartphone users say they aren't absolutely sure of the specific brand they want to buy when they begin shopping. Appears In How shoppers get inspiration: Consumer search trends in I-need-some-ideas moments Related Data 63% of smartphone users are more likely to purchase from companies whose mobile sites or apps offer them relevant recommendations on products they may be interested in. 51% of smartphone users are more likely to use a company or brand’s mobile app when browsing or shopping on a smartphone because they can get rewards or points. 50% of smartphone users are more likely to use a company or brand’s mobile site when browsing or shopping on a smartphone because they don’t want to download an app. 30% of smartphone users are more likely to use a company or brand’s mobile site when browsing or shopping on a smartphone when making a one-time purchase. 58% of smartphone users feel more favorable toward companies whose mobile sites or apps remember who they are and their past behavior. 60% of smartphone users have contacted a business directly using the search results (e.g., “click to call” option).