90%

of smartphone users say they aren't absolutely sure of the specific brand they want to buy when they begin shopping.

Related Data

Searches for "best" have shown higher growth among low-consideration products than high-consideration products over the past two years.

Google

In the past two years, mobile searches for "product reviews" have grown over 35%.

Google

Search interest in "open now" has tripled in the past two years.

Google Trends

We've seen 1.5X more mobile searches ending with "to avoid" in the past two years.

Google

"Is ____ worth it" has seen over 80% growth on mobile search in the past two years.

Google

Mobile searches for "____ brands" jumped during the 2016 holiday season and are still rising. Some examples: "men's watch brands" (+70%), "best purse brands" (+140%), "makeup brands" (+150%).

Google