53%
of finance app users who abandoned apps because they no longer needed them said that other apps covered their finance needs.
of finance app users who abandoned apps because they no longer needed them said that other apps covered their finance needs.
Google/Ipsos, U.S., "How People Use Their Phones for Finance Activities," n=500, smartphone users aged 18-64 who have stopped using finance apps because they no longer had a need for them, Oct. 2016.
of parents are concerned about the amount of time their kids spend on devices.
Mobile queries that contain "bank near me" have grown by over 60% in the past two years.
of users prefer finance apps that store their preferences to make future activities easier.
