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53%

of finance app users who abandoned apps because they no longer needed them said that other apps covered their finance needs.

Google/Ipsos, U.S., "How People Use Their Phones for Finance Activities," n=500, smartphone users aged 18-64 who have stopped using finance apps because they no longer had a need for them, Oct. 2016.

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The finance app in mobile banking

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67%

of users prefer finance apps that store their preferences to make future activities easier.
Google/Ipsos