of parents are concerned about the amount of time their kids spend on devices.

Related Data

Mobile searches with "should I ______" have grown over 65% in the past two years, including “what should I invest in” and “should I invest in ___”.

The Boston Consulting Group/Google

Searches for parenting/family-related apps, such as "allowance and chores app for kids" and "brushing teeth app for kids free," have grown 65% YoY.

Google Data

Moms are significantly more likely than dads to use smartphones.

Google/Ipsos Connect

There has been 49% YoY growth in baby-related how-to searches on mobile.

Google Data

of smartphone users are more likely to purchase from companies whose mobile sites or apps offer them relevant recommendations on products they may be interested in.


of smartphone users are more likely to use a company or brand’s mobile app when browsing or shopping on a smartphone because they can get rewards or points.