For Target, Mobile Is the New Front Door

October 2015

Today, 98% of Target's customers shop digitally, and three-quarters of them start their experience on a mobile device. Chief Strategy and Innovation Officer Casey Carl talks about engaging guests wherever they want to shop, and how mobile became the retailer's new front door to the store.

"There's no longer a delineation between how our guests live life and how they shop; they just shop whenever they have time. They want to flow seamlessly across all of our channels ... and we've got to make that happen by having the right underlying architecture."

—Casey Carl, Chief Strategy and Innovation Officer for Target

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