1, 2, 4, 9 Google Search Data, U.S., Nov. 2015 vs. Nov. 2016.

3 YouTube Data, U.S., classification as a Home Furnishing video based on public data including headlines and tags, and may not account for every such video available on YouTube, 2016.

5, 8 Google / Ipsos MediaCT, Home Furnishing Mobile Insights, U.S., December 2015, (n of 2,000 U.S. respondents age 18-54 who purchased home furnishing in the past 6 months).

6 Google / Ipsos MediaCT, Home Furnishing Mobile Insights, U.S., December 2015, (n of 1,140 U.S. respondents who used smartphone for research).

7 Google / Euromonitor International, Micro-Moments Survey, U.S., June 2016, Home & garden smartphone shoppers = 500.