Related Data

86%

of U.S. viewers say they often use YouTube to learn new things.

2and2/Google

There are more learning-related videos on YouTube than books in the Library of Congress.

YouTube Internal Data

YouTube viewers use the platform for help with a problem they’re having with their work, studies, or hobbies.

2and2/Google

How watching videos on YouTube makes people feel

2and2/Google
86%

of U.S. viewers say they often use YouTube to learn new things.

2and2/Google

More than half of parents say that video ads from companies that address their back-to-school anxieties are more memorable to them.

Google/Ipsos