50+ % of learning-related videos are uploaded outside of the U.S. Appears In What brands can learn from educational content on YouTube Related Data 86% of U.S. viewers say they often use YouTube to learn new things. There are more learning-related videos on YouTube than books in the Library of Congress. 7 in 10 YouTube viewers use the platform for help with a problem they’re having with their work, studies, or hobbies. How watching videos on YouTube makes people feel 86% of U.S. viewers say they often use YouTube to learn new things. More than half of parents say that video ads from companies that address their back-to-school anxieties are more memorable to them.