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90%

of smartphone users have used their phone to make progress toward a long-term goal or multi-step process while "out and about."

Google/Ipsos, "Consumers in the Micro-Moment," U.S., n=5,398, based on internet users, March 2015.

Appears In

REAL ESTATE: JENNA'S I-WANT-TO-KNOW MOMENTS

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of smartphone users are more likely to purchase from companies whose mobile sites or apps offer them relevant recommendations on products they may be interested in.
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of smartphone users are more likely to use a company or brand’s mobile app when browsing or shopping on a smartphone because they can get rewards or points.
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50%

of smartphone users are more likely to use a company or brand’s mobile site when browsing or shopping on a smartphone because they don’t want to download an app.
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30%

of smartphone users are more likely to use a company or brand’s mobile site when browsing or shopping on a smartphone when making a one-time purchase.
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58%

of smartphone users feel more favorable toward companies whose mobile sites or apps remember who they are and their past behavior.
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