90%
of smartphone users have used their phone to make progress toward a long-term goal or multi-step process while "out and about."
of smartphone users have used their phone to make progress toward a long-term goal or multi-step process while "out and about."
Google/Ipsos, "Consumers in the Micro-Moment," U.S., n=5,398, based on internet users, March 2015.
of learning-related videos are uploaded outside of the U.S.
of smartphone users are more likely to purchase from companies whose mobile sites or apps offer them relevant recommendations on products they may be interested in.
of smartphone users are more likely to use a company or brand’s mobile app when browsing or shopping on a smartphone because they can get rewards or points.
of smartphone users are more likely to use a company or brand’s mobile site when browsing or shopping on a smartphone because they don’t want to download an app.
of smartphone users are more likely to use a company or brand’s mobile site when browsing or shopping on a smartphone when making a one-time purchase.
of smartphone users feel more favorable toward companies whose mobile sites or apps remember who they are and their past behavior.