Skip to Content
90%

of smartphone users have used their phone to make progress toward a long-term goal or multi-step process while "out and about."

Google/Ipsos, "Consumers in the Micro-Moment," U.S., n=5,398, based on internet users, March 2015.

Appears In

REAL ESTATE: JENNA'S I-WANT-TO-KNOW MOMENTS

Related Data

54%

of people say their phones reduce stress and/or anxiety in their lives.
Google/Heart+Mind Strategies
60%

of people say smartphones help them feel more confident and prepared.
Google/Heart+Mind Strategies
79%

of people say they’re more likely to revisit and/or share a mobile site if it is easy to use.
Google/Heart+Mind Strategies
75%

of people say their smartphones help them to be more productive.
Google/Heart+Mind Strategies

B2B leaders’ mobile spending averages more than 50%, while laggards’ spending is typically less than 10%.
BCG/Google

> 90 %

of B2B buyers who report a superior mobile experience are likely to buy again from the same vendor compared with about 50% of those reporting a poor mobile experience.
BCG/Google