Todd Pollak 1

Todd Pollak

Retail Industry Director at Google

1,2 Google/Ipsos Fall Shopping Study, U.S., n=4720, Sept. 2017.

3 Google/Ipsos Connect, Playbook Omnibus 2018, n=1,604, U.S. online smartphone users, A18+, Jan. 2018.

4 Google Data, U.S., Jan.–June 2015 vs. Jan.–June 2017.

5 Google/Peerless Insights, “Voice-Activated Speakers: People’s Lives Are Changing,” n=1,642, U.S. monthly active voice-activated speaker owners (Amazon Echo/Dot and Google Home), A18+, Aug. 2017.

6 Google Data, U.S., July–Dec. 2015 vs. July–Dec. 2017.

7 Google/Ipsos, U.S., “Shopping Tracker,” Online survey, n=3,613 online Americans 13+ who shopped in the past two days, Oct.–Dec. 2017.

8 Google Incrementality Study, Global, n=146, April–July 2017.

9, 11 Google Internal, n=224, Big box and specialty retailers spending 500k+ in paid search, Jan.–Dec. 2017.

10 Google Internal, Measured via holdout study, n=205 advertisers, April–July 2017.