People who have a negative experience on mobile are 62% less likely to make a future purchase — no matter how beautiful or data-driven your marketing campaigns are.

Google/Purchased, U.S., “How Brand Experiences Inspire Consumer Action,” n=2010 U.S. smartphone owners 18+, brand experiences=17,726, April 2017.

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The average mobile webpage takes 15.3 seconds to load.
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1s

delay in mobile load times can impact mobile conversions by up to 20%.
Google/SOASTA
75%

of smartphone owners turn to search first to address their immediate needs.
Google/Purchased
76%

of people who search on their smartphones for something nearby visit a business within a day.
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28%

of searches for something nearby result in a purchase.
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30%

of mobile searches are related to location.
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