People who have a negative experience on mobile are 62% less likely to make a future purchase — no matter how beautiful or data-driven your marketing campaigns are.

Related Data

The average mobile webpage takes 15.3 seconds to load.

Google Research

delay in mobile load times can impact mobile conversions by up to 20%.

Google/SOASTA
75%

of smartphone owners turn to search first to address their immediate needs.

Google/Purchased
76%

of people who search on their smartphones for something nearby visit a business within a day.

Google/Purchased
28%

of searches for something nearby result in a purchase.

Google/Purchased
30%

of mobile searches are related to location.

Google Data