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People who have a negative experience on mobile are 62% less likely to make a future purchase — no matter how beautiful or data-driven your marketing campaigns are.

Google/Purchased, U.S., “How Brand Experiences Inspire Consumer Action,” n=2010 U.S. smartphone owners 18+, brand experiences=17,726, April 2017.

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of smartphone users are more likely to purchase from companies whose mobile sites or apps offer them relevant recommendations on products they may be interested in.
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of smartphone users are more likely to use a company or brand’s mobile app when browsing or shopping on a smartphone because they can get rewards or points.
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