80%

of viewers watch the big game with a mobile device.

Related Data

During the big game, the majority of TV-ad-driven searches happen on mobile, up from 70% to 82% YOY.

Think with Google

minutes of watch time captured by the top 20 Super Bowl ads on YouTube.

YouTube

Super Bowl ad viewership on YouTube outside the U.S. has grown over 28X.

YouTube

Where people turn to view Super Bowl ads they may have missed

Youtube Superbowl Campaign SVG
Google

There have been 7.5 million incremental searches for the brands advertising during the big game.

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Canadians' favorite Super Bowl snacks are No. 1 wings, No. 2 nachos, and No. 3 pizza.

Google Consumer Surveys