80% of viewers watch the big game with a mobile device. Appears In The Connection Bowl: Why the Big Game Needs a New Name Related Data During the big game, the majority of TV-ad-driven searches happen on mobile, up from 70% to 82% YOY. 440M+ minutes of watch time captured by the top 20 Super Bowl ads on YouTube. Super Bowl ad viewership on YouTube outside the U.S. has grown over 28X. Where people turn to view Super Bowl ads they may have missed 7.5M There have been 7.5 million incremental searches for the brands advertising during the big game. Canadians' favorite Super Bowl snacks are No. 1 wings, No. 2 nachos, and No. 3 pizza.