YouTube scaled higher than TV in a one-week period, reaching more young adults ages 18 to 29. Appears In Inside Google Marketing: How we think about digital-first planning Related Content Digitally native brands are disrupting video advertising. Here are 3 things they’re not afraid to do Inside Google Marketing: 3 ways we think about SEO 3 lessons from the U.S. Navy’s first made-for-digital video recruitment campaign Related Data YouTube's reach of 18- to 49-year-old audiences was 36% higher and five years younger on average than that of TV. 100% more conversions were tracked globally on YouTube in the past 12 months than the previous 12 months. Viewable display ads across the Google Display Network had a 4X higher lift in conversions than display ads that don’t meet the MRC standard. 24% of the Top 100 brand’s purpose-driven videos were about women’s empowerment. Video performance by social cause Brand collaborations with YouTube creators are 4X more effective at driving lift in brand familiarity than those with celebrities.