YouTube scaled higher than TV in a one-week period, reaching more young adults ages 18 to 29. Appears In Inside Google Marketing: How we think about digital-first planning Related Content Digitally native brands are disrupting video advertising. Here are 3 things they’re not afraid to do Inside Google Marketing: 3 ways we think about SEO 3 lessons from the U.S. Navy’s first made-for-digital video recruitment campaign Related Data Mobile searches for “best ___ games of ___” have grown by over 65% in the past two years (e.g., “best games of 2018,” “best ps4 games of all time,” and “best video games of all time”). > 3 X Watch time of “study skills” videos on YouTube has increased more than 3X YOY. > 50 % The hours of content uploaded to YouTube from channels in the Philippines have grown more than 50% over the last year. 1.2K 1.2K channels on YouTube have descriptions including “van life,” “van living,” “life in a van,” or “living in a van.” > 2.5 X Watch time of recipe-related videos increased by 2.5X over the past two years. 50B minutes of gaming content were watched on YouTube in the last 12 months.
