YouTube scaled higher than TV in a one-week period, reaching more young adults ages 18 to 29.
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YouTube scaled higher than TV in a one-week period, reaching more young adults ages 18 to 29.
Google Hardware/Nielsen TRR Study, Oct. 29–Nov. 11, 2018.
Mobile searches for “best ___ games of ___” have grown by over 65% in the past two years (e.g., “best games of 2018,” “best ps4 games of all time,” and “best video games of all time”).
Watch time of “study skills” videos on YouTube has increased more than 3X YOY.
The hours of content uploaded to YouTube from channels in the Philippines have grown more than 50% over the last year.
1.2K channels on YouTube have descriptions including “van life,” “van living,” “life in a van,” or “living in a van.”
Watch time of recipe-related videos increased by 2.5X over the past two years.
50B minutes of gaming content were watched on YouTube in the last 12 months.