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YouTube scaled higher than TV in a one-week period, reaching more young adults ages 18 to 29.

Related Data

YouTube's reach of 18- to 49-year-old audiences was 36% higher and five years younger on average than that of TV.

100%

more conversions were tracked globally on YouTube in the past 12 months than the previous 12 months.

Viewable display ads across the Google Display Network had a 4X higher lift in conversions than display ads that don’t meet the MRC standard.

24%

of the Top 100 brand’s purpose-driven videos were about women’s empowerment.

Video performance by social cause

Cause related marketing video performance SVG

Brand collaborations with YouTube creators are 4X more effective at driving lift in brand familiarity than those with celebrities.