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> 98 %

of websites have no Better Ads Standards violations, like pop-up or self-playing ads, and most sites with violations had already resolved their issues as of 2018.

Google Ad Experience Report Data, Jan.–Nov. 2018.

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What publishers need to know now about creating a better ad experience

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Related Data

Increasing video ad viewability from 50% to 90% can result over 80% in revenue uplift (averaged across desktop and mobile).
Google Ad Manager Internal Data
63%

of smartphone users are more likely to purchase from companies whose mobile sites or apps offer them relevant recommendations on products they may be interested in.
Google/Ipsos
51%

of smartphone users are more likely to use a company or brand’s mobile app when browsing or shopping on a smartphone because they can get rewards or points.
Google/Ipsos
50%

of smartphone users are more likely to use a company or brand’s mobile site when browsing or shopping on a smartphone because they don’t want to download an app.
Google/Ipsos
30%

of smartphone users are more likely to use a company or brand’s mobile site when browsing or shopping on a smartphone when making a one-time purchase.
Google/Ipsos
58%

of smartphone users feel more favorable toward companies whose mobile sites or apps remember who they are and their past behavior.
Google/Ipsos