50%+ of online investors don’t have a brand in mind when they start looking. Appears In When people are ready to invest, digital is their first stop Related Content No decision is too small for today's consumers Transforming your business in the age of assistance Why you can no longer define your strategy by channels Related Data Mobile searches related to financial planning and management have grown 70% over the last two years. Searches for “saving advice” are up 15% in the past year. Mobile searches related to financial planning and management have grown 70% over the past two years. Mobile searches for “high yield” have more than doubled over the past two years (high yield savings, high yield cd, high yield bonds). Mobile searches for “best credit card(s)” have grown by over 70% in the past two years (best way to pay off credit card debt, what is the best credit card, best credit cards for young adults, 10 best credit cards). Investing and stock-related app searches, such as "penny stock trading app," "home advisor app," and "investments app," have grown 115% YoY.