David Mogensen

David Mogensen

Head of YouTube Ads Marketing

Sources (30)

1 2015 Google / TNS Auto Shopper Study - United States. Consumer Barometer n=500
2 Automotive Shopper Path to Purchase, Millward Brown Digital and Polk, September 2015
3 TNS Media Consumption Report
4 Google Internal Data, January–September 2015 vs. January–September 2014, United States, Classification as a "car review," "what's in my car," or "car tour" video was based on public data such as headlines, tags, etc., and may not account for every such video available on YouTube
5-7 Google Trends, United States, July 2015 vs. July 2014
8 Google Internal Data, January–September 2015 vs. January–September 2014, United States, Classification as a "car review," "what's in my car," or "car tour" video was based on public data such as headlines, tags, etc., and may not account for every such video available on YouTube
9 Google Trends, United States, September 2015 vs. September 2014
10 Google Internal Data, September 2015, United States
11 Google Internal Data, September 2015 vs. September 2014, United States
12 Google Trends, January 2004–September 2015, United States
13 Google Internal Data, September 2015, United States
14 Google Trends, United States, July 2014 vs. July 2015
15 Google Trends, United States, January 2009–September 2015
16 Google Internal Data, August 2015, United States
17 Google Trends, United States, January 2004–September 2015
18-19 Google Trends, United States, July 2015 vs. July 2014
20 Automotive Shopper Path to Purchase, Millward Brown Digital and Polk, September 2015
21 Google Internal Data, September 2015, United States
22 Google Trends, United States, September 2015
23 Google Trends, United States, August 2015 vs. August 2014
24 Google Internal Data, August 2015, United States
25 Google Internal Data, September 2015, United States
26 2015 Google / TNS Auto Shopper Study - United States. Consumer Barometer n=500
27 Automotive Shopper Path to Purchase, Millward Brown Digital and Polk, September 2015
28 Aggregated anonymized internal data from a sample of US users that have turned on Location History. Queries were considered as being "from" a location if they occurred within one hour of a user visit to a car dealership. September 2015.
29-30 Automotive Shopper Path to Purchase, Millward Brown Digital and Polk, September 2015