You can extend your AdWords campaigns by dynamically attaching your business address to your ads, with location extensions. As well as the description lines and URL that appear in your ad text, your ad can also feature your business name, address, and phone number. Whether you have multiple storefronts you'd like to promote locally, or a single storefront, location extensions can help attract customers who may be just around the corner and those searching for a business in an area they're planning to visit soon.
What they do
You can extend your AdWords campaigns with location extensions by dynamically attaching your local business address and phone number to your ads. Now, in addition to the description lines and URL that appear in your ad text, you can also feature your business name, address, phone number, and a link to get directions. Go to our help center for options on how to set up location extensions.
Co-triggering with sitelinks
Location extensions can show together with one-line, two-line and three-line sitelinks.
Location extensions reporting
Reporting is available to evaluate performance at a location extension level. You can even evaluate its impact on online conversions and measure your online conversions per location.
Based on a user's search and location, AdWords can automatically display a link to show your multiple nearby locations. When a user clicks on the address link, a new map panel appears to the right of the top search results that will showcase your additional nearby locations. This way, you can increase the chances that your customers find the ideal location for their search.
Why you'd use them
Over 20% of Google searches are for local products, services, or places. Whether you are a brick & mortar business or a multi-channel business, location extensions can help you attract customers to your location. In addition, adding location extensions to your campaign has shown to increase CTR by 10%. Once location extensions is enabled in your campaign, you can also benefit from utilizing location insertion to automatically insert the city, phone number, or zip code of your local business into your ad title, text, and display URL.