Share of mobile searches for the term "olympics" during the Rio Games grew nearly 3X since the London Games of 2012.
Google Data, Worldwide, Jul. 22–Aug. 11, 2012 vs. Jul. 31–Aug. 20, 2016.
of those early adopters use voice assistants weekly — or even more frequently — for grocery planning.
of people surveyed re-research a trip after completing a booking.
of US holiday shoppers 18+ who visited a store turned to online search prior to going
Growth in mobile searches for "__ for me" in the past two years.
80% growth in mobile searches for "__ should I __" in the past two years.
More than 8 out of 10 undecided CPG shoppers are considering multiple brands or don't have any brands in mind yet.