78% of US holiday shoppers 18+ who visited a store turned to online search prior to going Related Data 86% of people who continued to shop after Christmas week used Search for holiday-related shopping. 2 in 10 Fewer than 2 in 10 shoppers have decided on the brand or retailer for the items they are thinking about or actively researching as of Black Friday. > 30 % During the holiday season, more than 30% of shoppers have shopped with a retailer they have never purchased from before. 2 in 3 shoppers still have decisions to make about the gifts that remain on their lists after Black Friday. 1 in 3 purchases are made on impulse, including in-store purchases, during the holiday season. Mobile shoppers are on pace to complete more shopping in the 2018 holiday season than those purchasing offline.
