78%
of US holiday shoppers 18+ who visited a store turned to online search prior to going
of US holiday shoppers 18+ who visited a store turned to online search prior to going
Google/Ipsos, Omnichannel Holiday Study, U.S., Holiday Shoppers who visited a store in the past 48 hours n=1204, Nov. 2017-Jan. 2018.
of those early adopters use voice assistants weekly — or even more frequently — for grocery planning.
of people surveyed re-research a trip after completing a booking.
Growth in mobile searches for "__ for me" in the past two years.
80% growth in mobile searches for "__ should I __" in the past two years.
More than 8 out of 10 undecided CPG shoppers are considering multiple brands or don't have any brands in mind yet.
CPG shoppers who used search are 2X more likely to do their first search on Google than any other website.