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CPG shoppers who used search are 2X more likely to do their first search on Google than any other website.

Related Data

66%

of those early adopters use voice assistants weekly — or even more frequently — for grocery planning.

74%

of people surveyed re-research a trip after completing a booking.

78%

of US holiday shoppers 18+ who visited a store turned to online search prior to going

Growth in mobile searches for "__ for me" in the past two years.

80% growth in mobile searches for "__ should I __" in the past two years.

 

More than 8 out of 10 undecided CPG shoppers are considering multiple brands or don't have any brands in mind yet.