CPG shoppers who used search are 2X more likely to do their first search on Google than any other website.
Google/Purchased, Skin care, Baby care, Pet food Path-to-Purchase, 2017 (Base - first session, first search: Skin care: US n=478; Baby care: US n=480; Pet food: US n=454)
of those early adopters use voice assistants weekly — or even more frequently — for grocery planning.
of people surveyed re-research a trip after completing a booking.
of US holiday shoppers 18+ who visited a store turned to online search prior to going
Growth in mobile searches for "__ for me" in the past two years.
80% growth in mobile searches for "__ should I __" in the past two years.
More than 8 out of 10 undecided CPG shoppers are considering multiple brands or don't have any brands in mind yet.