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CPG shoppers who used search are 2X more likely to do their first search on Google than any other website.

Google/Purchased, Skin care, Baby care, Pet food Path-to-Purchase, 2017 (Base - first session, first search: Skin care: US n=478; Baby care: US n=480; Pet food: US n=454)

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What’s perfect for me? How CPG shoppers are making the best choice

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Related Data

In a global survey, 74% of in-store shoppers who searched online before going to the store to shop, said they searched for something in-store related such as the closest store near them, locations, in stock near them, hours, directions, wait times, and contact information.
Google/Ipsos
51%

of shoppers surveyed say they use Google to research a purchase they plan to make online .
Google/Ipsos
59%

of shoppers surveyed say they use Google to research a purchase they plan to make in-store or online.
Google/Ipsos

46% of shoppers surveyed confirm inventory online before going to store.
Google/Ipsos

59% of shoppers surveyed say they research online before they buy to ensure they are making the best possible choice.
Google/Ipsos
70%

of shoppers surveyed say the ability to shop in person/in a store is important when deciding which brand or retailer to buy from.
Google/Ipsos