Search interest for "michael phelps headphones" was twice as high as the peak for "michael phelps playlist." Appears In What search trends can teach you about sports fans Related Data 66% of those early adopters use voice assistants weekly — or even more frequently — for grocery planning. 74% of people surveyed re-research a trip after completing a booking. 78% of US holiday shoppers 18+ who visited a store turned to online search prior to going 60 % Growth in mobile searches for "__ for me" in the past two years. 80% growth in mobile searches for "__ should I __" in the past two years. More than 8 out of 10 undecided CPG shoppers are considering multiple brands or don't have any brands in mind yet.