Search interest for "michael phelps headphones" was twice as high as the peak for "michael phelps playlist." Appears In What search trends can teach you about sports fans Related Data People who searched for Olympic basketball also searched for the Disney fantasy b-ball movie "Space Jam." Share of mobile searches for the term "olympics" during the Rio Games grew nearly 3X since the London Games of 2012. 78% of searches about sneakers during the Sweet Sixteen and Elite Eight rounds of the 2016 March Madness tournament occurred on mobile. 16 X March Madness fans are 16X more likely to watch videos related to sports news compared to the average YouTube viewer. > 3M People watched more than 3 million hours of March Madness videos on YouTube during the first four rounds of the 2016 March Madness tournament. During the big game, the majority of TV-ad-driven searches happen on mobile, up from 70% to 82% YOY.