More than half of all web traffic now comes from smartphones and tablets.
Google Analytics Data, Global, Q1 2016.
of those early adopters use voice assistants weekly — or even more frequently — for grocery planning.
of people surveyed re-research a trip after completing a booking.
of US holiday shoppers 18+ who visited a store turned to online search prior to going
Growth in mobile searches for "__ for me" in the past two years.
80% growth in mobile searches for "__ should I __" in the past two years.
More than 8 out of 10 undecided CPG shoppers are considering multiple brands or don't have any brands in mind yet.