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More than half of all web traffic now comes from smartphones and tablets.

Related Data


of smartphone owners turn to search first to address their immediate needs.


of people who search on their smartphones for something nearby visit a business within a day.


of searches for something nearby result in a purchase.


of mobile searches are related to location.

People visit 1.5 billion destinations every month related to their Google Searches.

"Near me" mobile searches grew 136% YOY.