More than half of all web traffic now comes from smartphones and tablets.

Related Data

75%

of smartphone owners turn to search first to address their immediate needs.

76%

of people who search on their smartphones for something nearby visit a business within a day.

28%

of searches for something nearby result in a purchase.

30%

of mobile searches are related to location.

People visit 1.5 billion destinations every month related to their Google Searches.

"Near me" mobile searches grew 136% YOY.