Airbnb's Success with Google Display

September 2011

Airbnb started out with the goal to open the world to travel. In doing so, its success was dependent on their ability to talk to a global audience. Through a partnership with Google, they were able to not only expand their reach, but target their audiences geographically. The result is a success story that measures their listings at over the 80,000 mark.


Reach an international audience

Target new customers internationally

Change perception as a budget travel agency


Enlist GDN

Target Google Search Ads


Became an international brand

Listings grew from 1 to 80,000

Zero Moment of Truth (ZMOT)