Some corporate live streams, as an alternative to the keynote, have made it into the top 100 YouTube live streams. Appears In 3 behavioral and cultural shifts we’ve seen on YouTube — and what they mean for your marketing Related Content The new primetime is personal Make it personal: 5 rules of engagement for video ads that work 3 unexpected reasons baby boomers are turning to YouTube Related Data > 3 X Watch time of “study skills” videos on YouTube has increased more than 3X YOY. > 50 % The hours of content uploaded to YouTube from channels in the Philippines have grown more than 50% over the last year. 1.2K 1.2K channels on YouTube have descriptions including “van life,” “van living,” “life in a van,” or “living in a van.” > 2.5 X Watch time of recipe-related videos increased by 2.5X over the past two years. Over 1K years of watch time on “shopping spree” videos over the past two years. 50B minutes of gaming content were watched on YouTube in the last 12 months.