Deb Oler, Vice President of US Brand for WW Grainger, talks about using digital to find communities whose interests align with B2B marketing interests. She discusses the opportunities that these digital communities present for building company awareness, engaging in discussions, inviting trials, and offering incentives.
Digital Acquisition Strategy
June 2010
Others are viewing
Marketers who view this are also viewing
-
ReportReport
The Evolving Path of Today's Tech B2B Customer
-
ArticleArticle
The Changing Face of B2B Marketing
-
TutorialTutorial
ZMOT: Why It Matters Now More Than Ever
-
PerspectivePerspective
Do the tried-and-new
-
ArticleArticle
Are short-form or long-form videos better for brands? Viewers and creators say both are
-
Product InformationProduct Information
Video ad formats